The Faces of Gratitude Project

The Faces of Gratitude Project puts a face to both the frontline heroes in our community and the gratitude we have for them…and helping local businesses along the way.

The Covid-19 pandemic continues to turn the world upside down and The Faces of Gratitude Project is a powerful reaction to the unfolding new reality businesses, communities, and families are all facing.

As we are all searching for the ability to “do our part” beyond simple self-isolation one thing that everyone can do right now, as a business and an individual, is let our essential and frontline heroes know that we support them. They are the faces of the frontline, but we are all the faces of gratitude.

Amplifying Gratitude

From the start of the pandemic, the public has been very supportive of our essential workers.  But as the pandemic stretches out across the Summer, the we shouldn’t let our fatigue with the new normal detract from the dedication and sacrifice that frontline workers still make every day.  From the doctors and nurses to the grocery store cashiers and delivery drivers, thousands of essential workers on the frontline have put the greater good before the safety of themselves and their families. As we continue to come out of this crisis, we will look back and their acts of heroism will be the face of what we remember.

The steadfast efforts of essential, frontline employees to keep our community connected, nourished, and safe are already spurring an outpouring of recognition and support in our community and the Faces of Gratitude Project is a way to compliment, connect and amplify the volume and impact of our individual activities and expressions of thanks.

Get Involved Now

It is as simple as adding a hashtag to your social media, and can be as involved and meaningful as getting your business, and even your employees, engaged in a 7-day Gratitude Challenge!

The Faces of Gratitude Project has developed several resources to help you creatively integrate gratitude messages and media into your existing social strategy and communications. Keep it simple with the Quick-Start Guide and use the Activation Guide & Social Media Guide for bigger ideas. As retail businesses, theaters, museums, and other in-person-based organizations who have had to stop business-as-usual, we all have a role to play.

More Than a Social Campaign—it’s a platform to help local businesses recover and survive in a post Covid world.

The initial objective to create a social media movement to recognize frontline workers is just the beginning. The Faces of Gratitude Project does not stop at a feel-good message; it is connecting people, businesses, and community organizations uniquely equipped to create a second-phase program of gratitude offers, discounts, and savings for frontline workers in a post-pandemic world.

“The Faces of Gratitude Project is a big push to recognize the small group of people sacrificing so much for the many. But it is more than that; we can be a platform for businesses to communicate special offers and discounts for our frontline heroes.” Says Howard Brodsky, Chairman, Co-Founder & Co-CEO of CCA Global Partners.

It is a groundbreaking effort to connect the dots between social media and action to celebrate, reconnect, and rebuild after Covid-19 subsides. The Faces of Gratitude Project is the ultimate collaborative effort to combat the growing sense of helplessness in this crisis. Now is the time to concentrate on being a part of the lives of those in our communities and generate meaningful connections that can translate to engagement as the economy slowly and safely reopens. Join in, activate your network and business connections, and together we can make an impact.

Want to Know More, Share a Crazy Idea, or Get Involved in a Bigger Way?

Contact Kaeleigh Barker to set up a virtual meeting with the Faces of Gratitude Project.